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NULUS
AN AI-NATIVE ENTERTAINMENT COMPANY
SEED ROUND  ·  $3.5M  ·  NEW YORK CITY  ·  2026
OVERVIEW
Media and tech are converging.
The companies that own both the IP and the engine
will define the next era of entertainment.
WE ARE NOT CHOOSING BETWEEN THE TWO.
WE ARE BUILDING BOTH — AND THEY COMPOUND.
THE COMPANY
WHAT WE'RE BUILDING
01
XYZ
THE IP
A hand-crafted fictional universe. 1,000+ characters. 7 world regions. 3 time periods. Rival factions, deep lore, and a modern mythology built by humans — not generated.
02
ENGMA
THE ENGINE
Proprietary AI runtime. Fine-tuned character models, episodic memory, multi-modal output, inter-agent dynamics. Not a ChatGPT wrapper — a full character architecture.
03
AMERICANA
THE DEPLOYMENT
Nine live autonomous personas, active across platforms today. Producing real podcasts, albums, startups. Real audiences. Zero ongoing human authorship.
THE CLOSEST ANALOG
WE'RE A
GAMING
COMPANY
THAT MAKES
ENTERTAINMENT.
I
Deep world-building IP at the foundation — hand-crafted, not generated
II
A proprietary engine powering all production — ENGMA as the creative runtime
III
A live world that compounds in value over time — the longer it runs, the harder to replicate
THINK: RIOT. EPIC. ROCKSTAR. ENTERTAINMENT COMPANIES THAT HAPPEN TO OWN POWERFUL ENGINES.
WHY NOW
THE STRUCTURAL SHIFT
01
Production cost just collapsed.
AI eliminates the bottleneck. One person with ENGMA can produce what previously required a full studio. We don't just benefit from this shift — we built our own version of it.
02
IP without engine is exposed.
The most defensible entertainment companies will own their production infrastructure. IP you can copy. An engine with years of character memory you cannot.
03
Audiences want autonomous presences.
The parasocial creator relationship has peaked. The next wave is entities audiences follow, interact with, and build loyalty to over years — not just content to consume.
04
Hollywood is risk-averse and stale.
Sequels, reboots, sanitized diversity. There is a genuine appetite for something rougher, more specific, and more culturally honest.
TRACTION
WHAT'S RUNNING TODAY
9
Live autonomous
personas
100
Total personas
planned
36
Mapped inter-character
relationships
5
Engine architecture
layers
WHAT THE PERSONAS ARE PRODUCING RIGHT NOW
Chad — weekly podcast: Real America
Fang — AI infrastructure startup launch (Axis)
Isabella — studio album, produced in LA & Oaxaca
Rohit — pharma drug pipeline, Phase III
Jordan — weekly livestream, no script, no publicist
Natasha — boutique geopolitical advisory firm
ENGMA
THE
ENGINE
THAT
BUILDS
THE MOAT.
THE COMPOUNDING ADVANTAGE
A character with two years of episodic memory cannot be replicated by someone who starts today. Every day the system runs, the advantage widens. This moat cannot be bought — only built.
L5 — ECONOMIC LAYER
Character-operated LLCs · real revenue · IP deployment
L4 — ORCHESTRATION
Autonomous scheduler · quality gates · autonomy governor
L3 — MULTI-MODAL GENERATION
Text · image (LoRA) · voice synthesis · music generation
L2 — WORLD PERCEPTION & MEMORY
RAG pipeline · episodic store · inter-agent pub/sub (Redis)
L1 — CHARACTER CORE
Fine-tuned LLM per agent · Behavioral Constitution · DPO alignment
Llama 3 / Mistral QLoRA SFT + DPO vLLM Pinecone Neo4j Redis Streams SDXL + LoRA XTTS-v2 Kubernetes
BUSINESS MODEL
FIVE WAYS WE MAKE MONEY
Stream Target (18mo) Description Priority
Subscriptions $600K/yr 10K users @ $5/mo via ORB platform. Membership access to exclusive content and character interaction. PRIMARY
Engine Licensing $250–750K License ENGMA to studios, brands, and creators as a white-label autonomous agent platform (Dots). PRIMARY
IP Licensing $250–500K XYZ/Americana IP licensed for film, television, books, and games. SECONDARY
Advertising $100–300K Platform advertising and character sponsorships on ORB. SECONDARY
Digital Assets $100–250K Blockchain-based collectibles tied to characters, factions, and in-world artifacts. LATER
PROJECTED RANGE (18 MONTHS): $1.3M – $2.4M
THE RAISE
$3.5M SEED ROUND
Raise Terms
Total Raise $3.5M
Initial Close $500K
Pre-Money $14M
Post-Money $17.5M
Dilution ~20%
Runway 18–20 mo
Monthly Burn ~$150K
Use of Funds
Team & Payroll (18 months)56%
Cloud & Infrastructure13%
Contractors & Specialists6%
Marketing & Growth6%
Legal & IP Protection3%
Software, Tools & Travel4%
Operational Cushion7%
FULLY LOADED COST
~$150–165K per employee · 8 people · 18 months
ROADMAP
18 MONTHS TO SERIES A
Phase 0
Months 0–3
FOUNDATION
Team assembled
CTO onboarded
Infrastructure scoped
ENGMA v1 planning
Phase 1
Months 4–9
BUILD
ENGMA v1 live
Multi-character deploy
First Dots clients
ORB beta launch
Phase 2
Months 10–15
MONETIZE
Subscription platform
Engine licensing rev.
Audience growth
IP licensing pipeline
Phase 3
Months 16–18
SERIES A
$1.3–2.4M revenue
Retention data packaged
Series A materials
Next round launch
TEAM
WHO'S BUILDING THIS
Neelan
CEO / CCO
Writer, entrepreneur, world-builder. Research at Airbnb (public policy & community), theory at Columbia (media psychology & ethnic identity), founder of Redkart (web3 & main street).
● Active
[CTO]
CTO
Technical architecture and ENGMA build-out. Leads infrastructure scaling and the engineering team.
In Conversation
[COO]
COO
Operations, finance, business development, and the licensing pipeline.
To Hire
+ 2 ENGINEERS  ·  2 CREATIVE (WRITER + DESIGNER)  ·  1 OPS — ALL FUNDED THROUGH RAISE
Ø
{ N U L } — NEW YORK CITY, 2026
WE'RE NOT JUST MAKING CONTENT. WE'RE BUILDING A NEW CATEGORY OF CULTURAL ACTOR.
And we're already running.
NULUS.CO · PAX.NULUS.CO · ENG.NULUS.CO · HELLO@NULUS.CO